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Franchise Development Services Northern (FDS
Northern) is growing its recruitment arm to help
companies to target potential entrepreneurs who want
to run their own franchise.
Recruiting a franchisee is very different from
recruiting someone for a job and some firms are
losing out because they are failing to recognise the
difference, according to Tony Urwin, Managing
Director of the Altrincham based firm.
“In the current economic climate it is more
important than ever before that franchise firms find
the right people,” said Tony.
“The ramifications for getting it wrong are immense,
especially as an investor buying the wrong franchise
could be investing their life savings into a
business venture which won’t work for them.
“Our work with companies in setting up franchise
operations puts us in an ideal position to work with
them to populate their franchise network.”
The company has been boosted by the appointment of
an industry heavy hitter in the shape of Charles
Sindall as Franchise Recruitment Manager.
Charles, who joins FDS Northern from a similar role
at All Trades Network, has a wealth of experience in
the franchise industry, having worked for businesses
including Budget Rent A Car and Kall Kwik over the
last 23 years.
“There is a real opportunity for FDS to work with
franchisors to significantly improve their
recruitment very quickly,” said Charles.
“Recruiting franchisees is an art form – they are
not applying for a job, they are investing in a
business.
“FDS has got a good infrastructure to provide
support for companies and we can clearly demonstrate
where we will be able to make a difference to their
recruitment process.”
Charles outlined exactly how the recruitment process
would work.
“We will find out what people are prepared to commit
to - do they want a full time, hands-on franchise or
are they looking for something more appropriate to
fit around their lifestyle?” he said.
“For example, if somebody is interested in setting
up a food outlet, after talking to them it may
become clear that another type of business would be
more appropriate. "It is all about achieving something that will
benefit everybody involved. I am delighted to be
joining FDS Northern as Franchise Recruitment
Manager at this exciting time.”
Charles, aged 58, lives in Hartford, Cheshire, and
is married with three children.
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